Exploring the World of Jewelry

Insights into jewelry trends, settings, stones, care, and stories from the Sid Potts, Inc. experts.

Behind the Blue Box

Stunning & Sensational Sapphires

Stunning & Sensational Sapphires

The September Birthstone, sapphire or Corundum, has traditionally symbolized sincerity, truth, faithfulness, and nobility. For centuries, sapphires have adorned royalty and the robes of the clergy. The elite of ancient...

Stunning & Sensational Sapphires

The September Birthstone, sapphire or Corundum, has traditionally symbolized sincerity, truth, faithfulness, and nobility. For centuries, sapphires have adorned royalty and the robes of the clergy. The elite of ancient...

Experience Picchiotti at Sid Potts Inc.

Experience Picchiotti at Sid Potts Inc.

Picchiotti's Fine Jewelry has a unique and sophisticated style, characterized by markable high standards; it stands out with the marvelous finishing touch on its refined jewels, defined in every minute...

Experience Picchiotti at Sid Potts Inc.

Picchiotti's Fine Jewelry has a unique and sophisticated style, characterized by markable high standards; it stands out with the marvelous finishing touch on its refined jewels, defined in every minute...

Green with Envy for Peridot!

Green with Envy for Peridot!

Shining with a bright green glow, Peridot was called the "gem of the sun" by the ancient Egyptians and the "evening emerald" by the Romans. In more recent history, Peridot...

Green with Envy for Peridot!

Shining with a bright green glow, Peridot was called the "gem of the sun" by the ancient Egyptians and the "evening emerald" by the Romans. In more recent history, Peridot...

Jewelry Birthstone Calendar

Jewelry Birthstone Calendar

These gems, aligned with each month, carry symbolic significance and make meaningful, cherished gifts. January - GarnetFebruary - AmethystMarch - Aquamarine & BloodstoneApril - DiamondMay - EmeraldJune - Pearl, Alexandrite...

Jewelry Birthstone Calendar

These gems, aligned with each month, carry symbolic significance and make meaningful, cherished gifts. January - GarnetFebruary - AmethystMarch - Aquamarine & BloodstoneApril - DiamondMay - EmeraldJune - Pearl, Alexandrite...

Pearl Care

Pearl Care

Pearls should be cared for delicately. They should be stored in low moisture areas preferably in a pearl pouch. Pearls should be wiped clean with a soft pearl cleaning cloth....

Pearl Care

Pearls should be cared for delicately. They should be stored in low moisture areas preferably in a pearl pouch. Pearls should be wiped clean with a soft pearl cleaning cloth....

Jewelry Care from Sid Potts, Inc.

Jewelry Care from Sid Potts, Inc.

It is important to care for your gemstones and jewelry. This will ensure it to last a lifetime and sparkle brilliantly. We provide you with information to help you learn...

Jewelry Care from Sid Potts, Inc.

It is important to care for your gemstones and jewelry. This will ensure it to last a lifetime and sparkle brilliantly. We provide you with information to help you learn...