Exploring the World of Jewelry

Insights into jewelry trends, settings, stones, care, and stories from the Sid Potts, Inc. experts.

Behind the Blue Box

Origin of the Diamond 4Cs

Origin of the Diamond 4Cs

The creation of the Diamond 4Cs meant two very important things: diamond quality could be communicated in a universal language, and diamond customers could now know exactly what they were...

Origin of the Diamond 4Cs

The creation of the Diamond 4Cs meant two very important things: diamond quality could be communicated in a universal language, and diamond customers could now know exactly what they were...

Oscar Heyman: A History of Style

Oscar Heyman: A History of Style

Oscar Heyman has evolved from a behind the scenes manufacturer to a stand-alone brand, known and appreciated by jewelry connoisseurs around the world. The evidence that Oscar Heyman creates heirloom-quality...

Oscar Heyman: A History of Style

Oscar Heyman has evolved from a behind the scenes manufacturer to a stand-alone brand, known and appreciated by jewelry connoisseurs around the world. The evidence that Oscar Heyman creates heirloom-quality...

Pearls And Diamonds – Forever Friends

Pearls And Diamonds – Forever Friends

From monarch parures to bridal ensembles, even in pop music hits (the Prince 1991 album), “diamonds and pearls” have always had a mutually beneficial relationship, a long and romantic love...

Pearls And Diamonds – Forever Friends

From monarch parures to bridal ensembles, even in pop music hits (the Prince 1991 album), “diamonds and pearls” have always had a mutually beneficial relationship, a long and romantic love...